Posted on: Wednesday, March 26, 2014
We’ve been the recycled rubber-paving industry with our Rubber Stone product line for a number of years now, but in 2013 we REALLY made our mark in the industry. Last year was our best year on record with massive increases in sales of our recycled rubber products, but it also raised an important question: what would happen if rubber started to replace stone products in the marketplace? Would we be prepared to let Sierra Stone—our 25 year-old flagship brand—lose ground?
We decided the answer to that question is a resounding “No!” Survival of any business or product line isn’t about having the best product in the market—even if your product is the best, your edge only lasts until someone else enhances your product to create something better. In...